Nail salon in Dubai with Russian manicure as the standard
CHOOSE ME is a ladies-only nail studio opening in Dubai: Russian manicure, builder gel, pedicure, brows and lashes. One standard, three technician levels, every price in AED. Founded in 2017, seven studios open today.
Good reasons to come in the first month
A welcome for your first visit. Valid for new clients on selected services. Join the waitlist to lock it in before opening.
One offer per visit, not combinable. Dates and conditions published at the studio.Book a gel manicure together and you each get AED 50 off.
One offer per visit, not combinable. Dates and conditions published at the studio.Monday to Wednesday, 10:00 to 13:00. Perfect for a quiet morning.
Master level, classic prep. Not combinable with other offers.Five days before your birthday and on the day itself: 15% off manicure with gel colour. ID required, once a year.
One offer per visit, not combinable.One price grid. No surprises at the desk.
Every service has three prices, one per technician level: Master, Top Master, Brand Master. Prices in AED, VAT included. Open daily 10:00 to 22:00. Card, Apple Pay and cash. Booking via Fresha and WhatsApp from opening day; walk-ins welcome when a chair is free.
| Service | From, AED | Details |
|---|---|---|
| Russian manicure with gel colour | 180 | Read more |
| Gel manicure | 150 | Read more |
| Builder gel strengthening (BIAB) | 210 | Read more |
| SMART pedicure | 170 | Read more |
| Nail extensions with gel colour | 280 | Read more |
| Brow lamination and shaping | 160 | Read more |
| Lash lift and tint | 180 | Read more |
Prices in AED, VAT included. Opening price list for the Dubai flagship; final prices are confirmed at opening. Every adult manicure includes shaping, cuticle work and a 15-minute hand massage.
One specialism. Depth over breadth.
We do one thing to the highest standard: healthy, precise nails that last three to four weeks. Every adult manicure includes our 15-minute hand massage (skipped on request or during pregnancy), and every colour is chosen with you, on the day, for your mood.
- 1Russian manicure as the standardDry e-file technique, clean cuticle line, colour right to the edge. Available at every technician level.
- 2Sterilisation you can seeAutoclave, sealed pouches opened in front of you, single-use files, in line with Dubai Municipality requirements for beauty salons.
- 3Three technician levels, one standardMaster, Top Master, Brand Master. Prices differ, hygiene and precision do not.
- 4Clients who come backIn our best studio, 86 to 92% of clients return within 90 days (booking system data). The number we manage the business by.
Dubai flagship opening in 2027
What people book at a CHOOSE ME studio
Dubai has no shortage of nail salons. CHOOSE ME is a studio that does the Russian manicure by default, publishes every price in AED and, in its best studio, keeps nine out of ten clients coming back. Here is what we do, with prices.
Russian manicure in Dubai
Dry e-file technique, colour under the cuticle, 3 to 4 weeks of clean regrowth. From AED 180 with gel colour.
Gel manicure and gel nails
Gel polish, builder gel (BIAB), hard gel, Japanese manicure. From AED 150. Which one your nails need, explained honestly.
Pedicure in Dubai
SMART pedicure without blades, gel pedicure that survives the beach, express options, children welcome. From AED 110.
Nail extensions and nail art
Gel and hard gel extensions on forms, infills every 3 to 4 weeks, nail art per nail from AED 10. Sets from AED 280.
Brow lamination and lash lift
Brows fixed for 5 to 6 weeks, lashes lifted and tinted for 6 to 8. Done while your gel cures. From AED 50.
Full price list in AED
Every service by technician level, VAT included, plus the list of services under AED 100.
Become the BOSS of your manicure
Every visit earns a stamp. Stamps unlock gifts, priority booking, concierge service and up to 13% off. Your first visit already counts.
See the levels
A gift of time for herself
A CHOOSE ME gift card suits any occasion: physical card or e-gift by email, any amount from AED 150, valid 12 months from purchase.
Gift cards
Margarita Belousova
I opened the first studio in Moscow in 2017. Nine years later there are seven CHOOSE ME studios, and the Dubai flagship is the next one. I am moving to Dubai to launch it in person, together with one founding partner, because the first studio in a new city sets the standard for everything that follows.
Be first in the chair. Join the waitlist.
Leave your details and get 10% off your first visit plus a welcome stamp in the loyalty programme the day we open. We will message you once with the opening date and the booking link.