Open the first CHOOSE ME studio in Dubai on founding-partner terms.

Yes. The franchise was built for partners without industry background. Your job is to build a managed, profitable business together with us; the technicians do the nails. We give the full opening system: location, financial model, hiring, marketing, service standards and daily management. What we need from you is the readiness to dig in, decide and keep focus on results.

AED 800,000 to 1,050,000 before the franchise fee for an 85 to 110 sq m studio with 8 to 10 workstations: fit-out (about AED 2,500 per sq m), equipment and opening stock, licence and approvals, visas and health cards for the team, first rent cheque and deposits, launch marketing and two months of working capital. The franchise fee is on top: USD 30,000 for the founding partner, USD 50,000 standard. Within 5 days of the first call you get a model built on your actual unit.

Royalty of 5% of net sales (excluding VAT) and a 2% marketing fund, 7% in total. VAT at 5% applies to the fee and royalties. The founding partner pays no royalty for the first 4 months after opening. UAE corporate tax of 9% above AED 375,000 taxable profit is borne by the partner; the model shows EBITDA.

A DET mainland licence with the ladies salon and nail care activities, Dubai Municipality public-health approval of the layout (sterilisation area, frontage rules for ladies salons), Civil Defence, Ejari, MOHRE establishment card and labour quota, an occupational health card for every technician, and female client-facing staff. We work with a local licensing consultant, run this in parallel with the location search and budget AED 45,000 to 65,000 for it. A consultant's written quote is provided within 10 days of the first call.

Clients do not appear just because a studio opened. We plan the marketing before the opening: Google Business Profile, Fresha, Instagram, the waitlist, local traffic within walking distance, neighbours and residential towers, referrals, offers, service quality and client return. In Dubai we add the Russian-speaking and expat communities as a warm first audience and build the local base from there.

That is why hiring is a system here. We help build the search, selection, onboarding and retention of technicians. Trainers from the network visit for staff training at our cost; where needed, a trainer-technician relocates and joins your team as an ordinary employee on the standard package, and we cover her relocation. A strong brand, a beautiful space and clear standards attract better people than an independent opening does.

Not reaching payback. Any business carries risk and we will not promise results in every case. Dubai specifics we build into the model: revenue drops about 30% in June to August and shifts during Ramadan; rent is paid in advance by cheques; every technician needs an employment visa before she can work. What we do is reduce the risk at every stage: careful location choice, a model built on real numbers, structured launch, marketing, hiring and control of the key metrics.

Because the standard is portable. Fast, clean, precise nail work with a transparent price grid and a loyalty system is in demand in any large city. Dubai has a strong Russian-speaking community that already knows the CHOOSE ME level of service, and a broader expat audience that pays for consistency. We open one flagship, prove the numbers, and scale from there.

The franchise agreement is signed with the CHOOSE ME UAE company, currently being incorporated, which licenses the CHOOSE ME trademark applied for in the UAE. The agreement includes a trademark warranty and a full fee refund if registration is refused. Fees and royalties are invoiced in AED by the UAE entity. Until the entity and the trademark application are in place, no fee or deposit is requested.

They apply to one partner only and end when the first Dubai franchise agreement is signed. After that, Dubai moves to the standard UAE terms: USD 50,000 fee, two months royalty-free, a protected trade area instead of city-wide exclusivity.